One thing that I look for in an affiliate program is a good transparent analytics system. I want to be able to see the clicks and transactions, so that I can track my stats. Otherwise, I get a little nervous about the legitimacy of the program. Other things to look for is to see how transparent they are when answering questions and how the responsiveness of the affiliate manager.
When recommended affiliate marketing companies, we believe it is important for the affiliate marketing company to have access to a large network of publishers and affiliates. Not only does there need to be a volume of a variety of advertisers and publishers, there needs to be a variety of different industries being represented with enough volume to ensure there are matching publishers for the interested affiliates.
However, once affiliates know the damages that they inflict on those who buy WA after reading one of those fake reviews, it falls on them (cost of product, lost time, pain and suffering of failing to reach significant goals). Worse, WA’s Terms of Service puts all the legal weight on them, whereby they indemnify the company (for following the process, basically!)
Pat believes that affiliates, and businesses as a whole, should be both ethical and transparent. This means that Pat only recommends products that he’s passionate and familiar about. He also uses four concepts when working with affiliate networks: provide massive value, earn massive trust, learn and understand the needs and wants of your followers, and lead and teach by example.
Know when to wait. Some affiliate programs require a certain level of traffic, subscribers, etc. If that’s the case, I say it’s better to wait to apply for that program instead of applying and hoping for the best. You risk being labelled the person who can’t follow guidelines and you might also risk not be allowed into the program when you do meet the qualifications.
If you own a travel blog, why not attempt to make some money out of your love for travel writing by joining the Booking.com Affiliate Marketing Program? After signing up to the affiliate network you’ll have the choice of placing a search box, link or banner onto your website. Commission is tiered, ranging from 25% for 0 – 50 stayed bookings per month, to 40% commission for 501 or more stayed bookings per month.
I’d stick with Amazon if I were you. All of my Amazon sites only have Amazon affiliate links. If you use Google Adsense display ads on your site, you’re literally taking people away from your site for the sake of just a few cents with these type of ads. If you direct them just to Amazon, then you have a greater chance of earning more money from that click.
An important part of the ranking process is our survey of over 25,000 industry figures that is carried out during the Fall. In the survey, we ask an open-field first question to identify the respondent’s favorite networks for running CPA and affiliate campaigns. The open-field nature of this first question is designed to avoid any selection-bias caused by prompting or by which networks we include in a pick-list. On a subsequent screen we provide a list of almost 50 networks from which respondents are asked to choose an additional four networks in each of the CPA and affiliate network categories, together with an additional open-field for write-in choices. In all, some 400 networks are included in our considerations.
"I have followed Michelle’s blog for years. Her blog posts are incredibly informative and never disappoint. Making Sense of Affiliate Marketing is no different. The detailed strategies she shares in her course can help any blogger implement affiliate marketing. Within two days I received my first ever affiliate sale! From then I was hooked. The Mastermind alone is worth the cost of the course and the immediate access to an affiliate marketing expert is priceless! I highly recommend Making Sense of Affiliate Marketing." - McKinzie Bean, Momsmakecents.com
Mistake #5: Promoting a lot of affiliate products instead of just a few. Once you start affiliate marketing, you realize how easy it is to share affiliate links. Instead of becoming an affiliate for a lot of different products and sharing them liberally, I recommend concentrating on just a few and sharing them intentionally. It doesn’t seem as spammy, plus you can be sure the products you do promote are closely aligned with your brand and message. Deep is better than wide.
You don’t necessarily have to have a huge site or lots of traffic. Consider emailing an affiliate program’s contact person (look for contact info on the site or in affiliate newsletters) if you send a lot of leads their way, rank well in the search engines for a related keyword or have a high conversion rate. Make your email compelling. Read my tips here. You just have to be a good fit and provide excellent value to the merchant. Another good resource for this is here.
Creating a unique tracking ID for an Amazon link is easy. Simply log in to your Amazon affiliate dashboard, click “Account Settings” at the very top on the right, then click “Manage Tracking IDs”. From there you can make a new tracking ID so you can track which web page/campaign sold what. You can learn more about using Amazon’s Tracking IDs here.